The business opportunities of the Olympics are booming! Customized clothing for cross-border e-commerce is on fire!

According to the statistics of Yiwu Customs, the export volume of sports goods and equipment from Yiwu reached 4.1 billion yuan in the first five months of this year, an increase of 44.4% year on year. Among them, the export volume of sports goods to France increased significantly, indicating a continuous rise of Olympic economy.
The head of an enterprise that specializes in sports and outdoor products at SHEIN said that since choosing to transform from a pure production enterprise to a cross-border e-commerce business, his store orders have increased by 30-40% every year. Last year, sales exceeded 10 million yuan, and this year, due to the impact of the major sports year, sales have doubled, with daily shipments reaching more than 4,000 orders.

Every time there is a large-scale global or national event, many related customized products will see a surge in sales, and customization technology, with digital printing technology leading the way, has become increasingly popular in recent years.

01 T-shirts

T-shirts, as the most basic clothing item, offer vast potential for customization.

(1) Olympic-related elements and national characteristics: Incorporate Olympic logos, icons of various Olympic events, and unique elements representing participating countries to design prints that showcase both an international perspective and local charm.

(2) Event hotspots: With the intense schedule of Olympic events, online trends can fade quickly. The rapid response advantage of white ink printing technology allows manufacturers to keep up with these hotspots, quickly printing the most popular online memes, images, etc., onto T-shirts, creating hit products that spread through social media and expanding business opportunities.

02 Jerseys

The Olympics, as one of the largest sporting events in the world, has ignited a passion for sports among people, subsequently driving a significant increase in the sales of sportswear.

For fans who are passionate about team sports like football and basketball, customizing a unique jersey is undoubtedly the best way to express their support and love. In the process of jersey customization, the team's emblem and name can be incorporated into the design.

03 Hats, Handbags, and Other Accessories

While hats, handbags, and other accessories may seem insignificant in terms of clothing, they are nonetheless indispensable in conveying the atmosphere of the Olympics. The customization of these petite items should prioritize portability and practicality, ensuring their perfect suitability for both daily wear and special celebrations.

In addition to the classic Olympic elements, Parisian streetscapes, Olympic event icons, or inspirational slogans can also be incorporated, making these items not only practical but also memorable and commemorative.

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 PO-TRY  looks forward to working hand in hand with more partners to print the future together! Let digital printing create even more revenue and greater value for you!

PO-TRY  looks forward to working hand in hand with more partners to print the future together! Let digital printing create even more revenue and greater value for you!